Terms of Service

1. Who we are

EuroAds is operated by:

Filippos Skaronis
trading as EuroAds
Luxembourg, Luxembourg
Email: support@euroads.ai

In these Terms, “EuroAds”, “we”, “us”, and “our” refer to the entity above. “You” and “Customer” refer to the business that registers for and uses the service. “User” refers to the individual person using the service on behalf of the Customer.

2. Business-to-business service

EuroAds is a business-to-business (B2B) service. By creating an account, you confirm that:

• You are at least 18 years old
• You are acting on behalf of a business, sole trader, freelancer, or other commercial entity
• You are authorised to bind that business to these Terms
• You are not registering as a consumer within the meaning of Article 2(1) of Directive 2011/83/EU on consumer rights, and the consumer protection rules of that Directive (including the 14-day right of withdrawal) do not apply to your use of the service

EuroAds is not offered to consumers. If you are a consumer, do not register for the service.

3. The service

EuroAds is a software-as-a-service product that helps businesses plan, generate, publish, and manage Google Ads campaigns. Core features include:

• An AI-assisted campaign creation flow that generates keywords, headlines, descriptions, and budget recommendations from business information you provide
• Integration with Google Ads via the Google Ads API to publish campaigns to your Google Ads account
• Automated audit reports analysing your Google Ads account
• Autonomous agent features (“Philip”) that, where you enable them, take actions in your Google Ads account on your behalf
• A dashboard displaying campaign performance data fetched from the Google Ads API

The exact features available depend on your subscription plan. We may change, add, or remove features at our discretion. Material changes that reduce functionality on a paid plan will be notified to you in advance, and you may cancel without penalty if you do not accept the change.

4. Account registration

To use the service you must create an account. You must provide accurate information and keep it up to date. You are responsible for safeguarding your credentials and for all activity that occurs under your account. You must notify us promptly at support@euroads.ai if you suspect unauthorised access.

Each account is for a single business. You may not share account credentials with parties outside your business. If you need multiple users to access the service, contact us about Agency or team plans.

5. Subscription, fees, and payment

Pricing. Current subscription fees are shown on euroads.ai. All prices are exclusive of value added tax (VAT). VAT is calculated and displayed at checkout based on your jurisdiction and VAT identification number.

Billing. Subscriptions are billed monthly in advance. Payment is processed by Stripe Payments Europe, Limited (Ireland). By providing payment details, you authorise us to charge the applicable fee to your payment method on each billing date.

Renewal. Subscriptions automatically renew at the end of each billing period for successive periods of the same length, at the then-current price, unless you cancel before the renewal date.

Failed payments. If a payment fails, we may suspend or restrict your access to the service until payment is resolved. If payment remains outstanding for more than 14 days, we may terminate your account and any campaigns you have published may be paused or removed.

Price changes. We may change subscription fees. We will notify you of any price change at least 30 days in advance. Price changes take effect on your next renewal. You may cancel before the price change takes effect if you do not accept it.

Taxes. You are responsible for any taxes, duties, or charges imposed by any taxing authority on your use of the service, except for taxes based on our net income. Where the reverse-charge mechanism applies, you are responsible for self-accounting for VAT in your jurisdiction.

6. Cancellation and refunds

Cancellation. You may cancel your subscription at any time from your account settings. Cancellation takes effect at the end of your current billing period. You retain access to the service until that date.

No refunds. Subscription fees are non-refundable. We do not provide refunds, credits, or pro-rated reimbursements for unused subscription time, downgrades, or cancellations made mid-period. This is a B2B service and the consumer right of withdrawal does not apply.

Refunds at our discretion. Nothing in this clause prevents us from issuing a refund voluntarily in exceptional circumstances. Doing so does not create any obligation to issue refunds in similar circumstances in the future.

Termination by us. We may terminate or suspend your account if you breach these Terms, fail to pay, or use the service in a way that violates law or harms us, our customers, or our partners. Where termination is for breach, no refund is due. We will give you reasonable notice and an opportunity to cure the breach where this is appropriate and not legally precluded.

7. Third-party integrations and Google Ads

Google Ads. EuroAds works by integrating with the Google Ads API. To use the core features of the service, you must connect a Google Ads account that you own or are authorised to manage. Your use of Google Ads is subject to Google’s own terms, including the Google Ads Terms and Conditions and the Google API Services User Data Policy. EuroAds is not affiliated with, endorsed by, or sponsored by Google.

Your authorisation. By connecting your Google Ads account, you authorise EuroAds to read campaign and account data, create and modify campaigns, adjust budgets and bids, pause and resume campaigns, and perform other actions through the Google Ads API on your behalf. You may revoke this authorisation at any time from your account settings or from your Google account.

Your responsibility for Google Ads. Your Google Ads account, the campaigns published in it, the advertising spend, and compliance with Google’s policies remain your responsibility at all times. EuroAds provides tooling; the underlying advertising activity is yours.

Other third-party services. EuroAds may rely on or integrate with other third-party services (Stripe for payments, Anthropic for AI, Supabase for hosting). Your use of any such service through EuroAds is subject to that service’s own terms.

8. Autonomous agent features (“Philip”)

EuroAds offers optional autonomous agent features that take actions in your connected Google Ads account on your behalf. These features are central to the value of the service and are subject to specific terms set out in this section.

Scope of authorisation. You authorise the agent to take actions only within the scopes you explicitly enable in your account settings. You can review the available scopes (for example: budget adjustment, ad pausing, keyword addition, campaign creation) and choose which to enable, modify, or disable at any time.

Your supervision and final authority. You retain final authority over your Google Ads account at all times. The agent operates as a tool acting on your behalf and on your instruction. You are responsible for reviewing the agent’s actions, monitoring their effect, and adjusting or revoking the agent’s authorisation if it is not behaving as you wish.

Logging and reversibility. Each action taken by the agent is logged in your account, including the action, the reasoning, and its reversibility status. Where actions are reversible, you may reverse them through the agent activity log. Some actions, including advertising spend that has already occurred, are not reversible.

Limits. EuroAds applies internal safeguards to limit the scope and magnitude of agent actions (for example, daily action limits, maximum budget changes per action). These safeguards are operational measures, not contractual guarantees. You should configure your own safeguards within Google Ads (campaign budgets, daily spending limits, alerts) as a primary line of defence.

Performance disclaimer. The agent makes recommendations and takes actions based on data and AI-generated reasoning. It does not guarantee any specific advertising outcome. Advertising performance depends on many factors outside the agent’s and our control, including market conditions, competition, your products, your website, and Google’s auction dynamics.

9. Acceptable use

You may not use EuroAds to:

• Violate any applicable law or regulation, including advertising law, consumer protection law, intellectual property law, and data protection law
• Promote content prohibited by Google Ads policies (https://support.google.com/adspolicy)
• Promote illegal goods or services, fraud, scams, or deceptive practices
• Promote content depicting or facilitating violence, hate, child sexual abuse material, terrorism, or self-harm
• Infringe on any third party’s intellectual property, privacy, or other rights
• Reverse engineer, decompile, or attempt to extract the source code of the service, except to the extent permitted by mandatory law
• Use the service to build a competing product or service
• Probe, scan, or test the vulnerability of the service, or breach any security or authentication measures
• Use automated means to access the service in a way that exceeds reasonable use, or that interferes with the operation of the service for other customers
• Resell, sublicense, or make the service available to any third party except as expressly permitted by your subscription plan
• Misrepresent yourself, your business, or your authority to manage the Google Ads accounts you connect

We reserve the right to suspend or terminate your account immediately if you breach this section.

10. Intellectual property

Our service. EuroAds and all software, content, designs, trademarks, logos, and documentation that make up the service are owned by us or our licensors and are protected by intellectual property law. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the service for your internal business purposes during your subscription.

Your data. You retain ownership of all data you submit to the service (“Customer Data”), including business information, campaign content, and the output the service generates from your inputs. You grant us a limited, non-exclusive, royalty-free licence to host, store, transmit, process, and display your Customer Data solely as necessary to provide the service to you.

Generated campaign content. Keywords, headlines, descriptions, and other campaign elements generated by the service from your inputs (“Generated Content”) are made available to you for your use in your Google Ads campaigns and related advertising. You are responsible for reviewing Generated Content before publication for accuracy, legality, and compliance with applicable advertising rules. We make no warranty that Generated Content is unique, original, or non-infringing in your specific use case.

Feedback. If you send us feedback, suggestions, or ideas about the service, you grant us a perpetual, irrevocable, royalty-free licence to use that feedback without restriction.

11. Privacy and data protection

Our processing of personal data is governed by our Privacy Policy, which is incorporated into these Terms by reference.

Where the General Data Protection Regulation (Regulation (EU) 2016/679, “GDPR”) applies and we process personal data on your behalf in our capacity as your data processor, the Data Processing Agreement (“DPA”) forms part of these Terms and applies automatically. You do not need to sign a separate document; by using the service you are bound by the DPA, and we are bound to comply with it.

12. Service availability

We aim to provide the service with high availability, with a target of 99.5% uptime measured monthly, excluding scheduled maintenance and events outside our reasonable control.

This target is a commitment of effort, not a service-level guarantee. We do not provide service credits, refunds, or other remedies if uptime falls below the target. The service is provided on an “as is” and “as available” basis, subject to the disclaimers in Section 13.

We will give reasonable advance notice of scheduled maintenance where practical. We may perform emergency maintenance without notice where necessary to protect the security or integrity of the service.

13. Disclaimers

To the maximum extent permitted by law:

No warranty of advertising performance. EuroAds is a tool. We do not guarantee any specific advertising outcome, no level of impressions, clicks, conversions, return on ad spend, profitability, or any other commercial result. Advertising performance depends on factors outside our control, including but not limited to your products and services, your website, your pricing, market conditions, competition, seasonality, Google Ads auction dynamics, and Google’s policies and algorithms.

No warranty of AI output. Content generated by the AI components of the service (keywords, headlines, descriptions, audit narratives, agent reasoning) may contain inaccuracies, omissions, or errors. You are responsible for reviewing AI-generated output before relying on it or publishing it.

Pre-signup audit estimates. Findings and figures shown by the public free-audit feature on the homepage are heuristic estimates derived from industry benchmarks and public website analysis. They are not based on your actual Google Ads account data and may differ materially from the results of a real audit run against your connected account. Numbers are indicative, not contractual.

Service “as is”. Except as expressly stated in these Terms, the service is provided “as is” and “as available”, without warranties of any kind, whether express, implied, statutory, or otherwise. We disclaim all implied warranties of merchantability, fitness for a particular purpose, non-infringement, and uninterrupted or error-free operation, to the maximum extent permitted by law.

Third-party services. We are not responsible for the availability, performance, content, or actions of third-party services, including Google Ads, Stripe, Anthropic, Supabase, or Vercel. Outages or changes in those services may affect EuroAds, and we are not liable for losses caused by them.

14. Limitation of liability

To the maximum extent permitted by law:

Cap on liability. Our total aggregate liability to you for all claims arising out of or relating to the service or these Terms, whether in contract, tort (including negligence), or otherwise, is limited to the total fees paid by you to us under your subscription in the twelve (12) months immediately preceding the event giving rise to the claim. If you have used the service for less than twelve months, the cap is the total fees paid by you to date.

Excluded damages. We are not liable for indirect, incidental, consequential, special, exemplary, or punitive damages, or for loss of profits, loss of revenue, loss of business opportunity, loss of goodwill, loss of advertising spend, loss of data (except where caused by our gross negligence or wilful misconduct), or any cost of substitute services, even if we were advised of the possibility of such damages.

Carve-out for advertising spend. Without limiting the generality of the above, you acknowledge that the agent and the AI components of the service may, by design, take actions that affect advertising spend in your Google Ads account. We are not liable for advertising spend incurred in your Google Ads account, whether or not that spend resulted from actions taken by the agent, the AI, or you. You are responsible for setting and monitoring your Google Ads budgets, daily spending limits, and account-level safeguards.

Mandatory exceptions. Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable mandatory law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for gross negligence or wilful misconduct.

Allocation of risk. You acknowledge that the limitations in this section are a fundamental basis on which we offer the service at the prices we charge, and that without these limitations the price would be materially higher.

15. Indemnification

You will defend, indemnify, and hold harmless EuroAds and its operator from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the service in breach of these Terms; (b) your Customer Data and the campaigns and content you publish through the service; (c) your violation of any law or third-party right, including intellectual property and privacy rights; and (d) any dispute between you and Google in respect of your Google Ads account.

We will notify you of any claim subject to this section, allow you to control the defence and settlement (provided that no settlement requires us to admit liability or pay any amount without our prior written consent), and reasonably cooperate with you at your expense.

16. Term and termination

These Terms apply from the date you create an account and remain in effect until terminated by you or by us in accordance with these Terms or your subscription.

Termination by you. You may cancel your subscription at any time as set out in Section 6. Termination takes effect at the end of the then-current billing period.

Termination by us. We may terminate or suspend your account, or these Terms, immediately and without notice if you materially breach these Terms (including failure to pay, breach of Section 9, or breach of the licence terms in Section 10), if required by law, or if continued provision of the service to you would expose us to legal or regulatory risk. We may also terminate the service as a whole on at least 60 days’ written notice, in which case we will refund any prepaid fees covering the period after termination.

Effect of termination. On termination, your right to use the service ends. You may export your data using the export function for 30 days after termination. After 30 days, we will delete your Customer Data subject to the retention periods set out in our Privacy Policy and any legally required retention. Sections that by their nature should survive termination, including Sections 5 (for amounts owed), 10, 13, 14, 15, 17, and 18, survive.

17. Changes to these Terms

We may update these Terms from time to time. The “Last updated” date at the top indicates when the Terms were last revised. For material changes, we will notify you at least 30 days in advance by email, through the service, or both. Your continued use of the service after the change takes effect constitutes acceptance of the updated Terms. If you do not accept a material change, you may cancel your subscription before the change takes effect, in which case the previous Terms continue to apply until cancellation takes effect.

Non-material changes (corrections of typographical errors, clarifications that do not alter your rights or obligations) take effect immediately on publication.

18. Governing law and jurisdiction

Governing law. These Terms, and any dispute or claim arising out of or in connection with them or their subject matter (including non-contractual disputes or claims), are governed by the laws of the Grand Duchy of Luxembourg, without regard to conflict-of-laws rules. The application of the United Nations Convention on Contracts for the International Sale of Goods is excluded.

Jurisdiction. The courts of the city of Luxembourg, Grand Duchy of Luxembourg, have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter.

Mandatory rights preserved. Nothing in this section overrides any mandatory rights you may have under the law of your jurisdiction that cannot be excluded or limited by contract.

19. General

Entire agreement. These Terms, the Privacy Policy, and the Data Processing Agreement constitute the entire agreement between you and us in respect of the service and supersede any prior agreements, communications, or representations.

Severability. If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions continue in full force and effect, and the invalid provision will be replaced by a valid provision that most closely reflects the original intent.

No waiver. Our failure to enforce any right or provision of these Terms is not a waiver of that right or provision.

Assignment. You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations to a successor entity (for example, on conversion from a sole trader to a registered company, on a sale of the business, or on a corporate reorganisation), and you consent to such assignment in advance.

Force majeure. We are not liable for any failure or delay in performance caused by events outside our reasonable control, including acts of God, war, terrorism, civil unrest, strikes, internet or telecommunications failures, denial-of-service attacks, or failures of third-party services.

Notices. Notices to us must be sent to support@euroads.ai. Notices to you may be sent to the email address on your account or posted within the service. Notices take effect on the date of sending or posting.

Language. These Terms are published in English. Translations into German, French, Dutch, and Spanish are provided for convenience. In the event of any conflict between the English version and a translation, the English version prevails.

20. Contact

For questions about these Terms:

Email: support@euroads.ai
Postal: Filippos Skaronis, Luxembourg, Luxembourg