Performance Max burns budget. Philip rebalances spend across Search, Shopping, and Pmax based on what actually converts.
Google's Performance Max promises automation but obscures channel-level performance. You see total spend and total conversions, but not whether your budget is winning Search auctions, getting Shopping placements, or being burned on YouTube and Display. Without visibility, you can't optimize.
Amazon, Zalando, and category-specific marketplaces aggressively bid on D2C brand searches. Visitors who searched for your brand get sent to a marketplace listing where you compete with discount sellers and lose 15-30% of margin to platform fees.
Google's automated campaigns often distribute budget evenly across product groups, meaning your bestsellers subsidize products that don't move. The math is invisible until you do a manual audit, and most operators don't.
Philip splits Performance Max into transparent component campaigns and reports actual channel performance. You see what's working in Search vs Shopping vs the rest, not just an opaque combined number.
Brand-defense campaigns that outrank marketplaces on your direct searches. D2C brands keep margin and customer relationships.
Product-level performance analysis that reallocates budget toward bestsellers and pauses underperformers. Manual audit work, automated.
ROAS improves 20-30% in the first quarter. The lever is reallocating spend out of underperformers.
For European SMBs and freelance media buyers running their own Google Ads.
For agencies and freelance media buyers managing multiple clients.
Prices exclude VAT. Billed monthly. Cancel anytime.
