Lawyers, accountants, and consultants compete on €15+ keywords. Philip filters for clients who can actually pay.
Searches for 'tax advisor Berlin' or 'corporate lawyer Brussels' cost €15-30 per click. When those clicks come from people looking for free advice, students researching for assignments, or consumers who can't afford your fees, ROAS collapses fast.
Google counts every form submission and phone call as a conversion equally, regardless of whether the lead became a paying client or wasted 30 minutes of your associate's time. Without lead-quality scoring, your campaigns optimize for volume, not value.
'Free consultation' copy maximizes clicks. It also maximizes time spent on prospects who weren't going to retain your firm anyway. Your ad copy should filter, not just attract.
Philip builds tightly themed ad groups with strict negative keyword lists. Free-advice seekers, students, and out-of-budget prospects get blocked at the keyword level.
Conversion-quality tracking that distinguishes high-value retained clients from one-off consultations and tire-kickers. Campaigns optimize for revenue, not click count.
Ad copy designed to qualify. Mention of fee ranges, ideal client profiles, and engagement scope, written to filter rather than just attract.
Qualified-lead conversion lifts in 60 days. CPA on retained clients tightens.
For European SMBs and freelance media buyers running their own Google Ads.
For agencies and freelance media buyers managing multiple clients.
Prices exclude VAT. Billed monthly. Cancel anytime.
