Booking intent peaks and crashes by the season. Philip rotates creative and budget before performance drops.
A hotel ad that drove bookings in January looks tired by April. Click-through rates decline, quality scores slip, and Google's automated bidding smooths over the trend instead of flagging it. By the time you see it in monthly reports, peak season is half-gone.
Booking.com, Expedia, and the rest run aggressive campaigns on hotel and venue brand searches. Without active brand-defense bidding, your direct booking traffic gets siphoned into commissioned channels. You pay 15-25% per stay you should have captured directly.
Someone searching 'hotel near Brussels Expo tonight' has different intent than someone searching 'summer holiday Provence 2026'. Treating them as the same audience with the same ad copy and budget pacing wastes spend on whichever side is cheaper, not whichever side is more profitable.
Philip detects CTR decay and quality score shifts daily, rotating creative variants before performance drops. Peak season optimization runs continuously, not in monthly review cycles.
Automated brand-defense campaigns that bid on your venue name and outrank OTAs on direct searches. Margin returns to your P&L, not Booking.com's.
Separate campaigns for last-minute and far-future intent, with budget pacing tuned to each booking window. Philip identifies which is more profitable for your property and reallocates accordingly.
12-18% of bookings come back direct in the first season.
For European SMBs and freelance media buyers running their own Google Ads.
For agencies and freelance media buyers managing multiple clients.
Prices exclude VAT. Billed monthly. Cancel anytime.
